Marketa Blahova

Creative Digital Marketing & Brand Growth Expert

Social Media • Website Creation & Light Coding • Content • Branding • E-commerce
Outside-the-box digital marketer with an entrepreneurial mindset and hands-on experience building brands from the ground up. Focused on audience behavior, organic growth strategies, ecommerce, and content that blends creativity with performance.
Based in Czech Republic • Available for remote opportunities worldwide • English & Czech
Creative Approach

Building brands through emotional connection, storytelling, and audience understanding.

Across every project, my approach focuses on understanding what emotionally connects people to a brand - whether through storytelling, visual identity, culture, atmosphere, or shared experiences.

Rather than relying only on trends or aggressive marketing, I focus on creating content and brand experiences that feel authentic, emotionally engaging, and naturally memorable.

FEATURED PROJECT

Titan Nutrition

E-commerce supplement brand built for the Colombian market with expansion into international markets including the UK, USA, and Canada.
Scope
Branding • Website Creation • Content Strategy • Meta Ads • Community Building • TikTok Marketing
Results
$21K+ Revenue • 100+ Orders • 40% Returning Customer Rate
About the Project

Building the Brand

Titan Nutrition was developed as a performance-focused supplement brand targeting the Colombian market while expanding into international audiences.

I was responsible for building the brand from the ground up, including website development, social media strategy, content creation, Meta Ads management, and customer communication.

Community-building played a key role in the project through Facebook and WhatsApp groups focused on education, engagement, and customer retention.
Content Showcase

Content focused on education, trust-building, and community engagement.

Results & Performance

Growth driven by strategic content, community building, and ecommerce-focused marketing.

$21K+
Revenue
100+
Orders
40%
Returning Customer Rate
FEATURED PROJECT

Sacred Soul’s Secret

Self-development and wellness brand focused on mindful living, reflection, and personal growth.
Scope
Brand Identity • Website Creation • Product Design • Content Creation • Social Media • Creative Direction • Production Coordination
Results
Product Developed from Concept to Production • Brand Built from the Ground • Up 0 → 4K Organic Followers in 2 Months
About the Project

Creating the Brand

Sacred Soul’s Secret was created as a wellness and self-development brand focused on intentional living, mindfulness, and emotional self-awareness.

I developed the complete brand identity, social media presence, content strategy, and creative direction while building an organic community through emotionally driven storytelling and audience connection.

The brand was built around creating content and product that felt personal, calming, and genuinely relatable - with a strong focus on understanding audience behavior and building long-term emotional connection and trust.
The Story Behind the Product

Transforming personal growth practices into a guided product experience.

Sacred Soul’s Secret originally began as a concept centered around crystal bracelets and mindful accessories. Through audience research, content engagement patterns, and broader trends within the self-development and wellness space, it became clear that many people were increasingly seeking more balance, clarity, mindfulness, and emotional connection in their everyday lives.

This eventually evolved into “The Awakening Planner” - a 13-month undated guided journal combining mindfulness, reflection, habit-building, goal setting, affirmations, gratitude practices, and emotional self-awareness into one structured experience.

I developed the complete product system from concept to production preparation, including content structure, user flow, visual identity, layout design, cover design, manufacturer communication, and sample coordination.

Designing the internal structure, layouts, and guided journaling experience inside Canva during the product development process.
Early visual mockups exploring the final cover direction, branding, and overall product aesthetic.
Final physical planner prototype photographed in a setting to reflect the calm and intentional atmosphere behind the brand.
Content Strategy

Creating emotionally relatable content through mindfulness and storytelling.

The content focused on creating emotionally relatable visuals and messages centered around mindfulness, self-awareness, and personal growth. By combining atmospheric visuals, reflective themes, and emotionally driven storytelling, the content was designed to feel calming, authentic, and relatable - helping build stronger emotional connection and audience engagement through shared human experiences.
Not every ending is a loss. Some endings are protection. Some are redirection. Some are quiet preparation for something your current self can’t yet see. What feels like absencemay actually be alignment. Trust the space that’s being created. It might be exactly where your next becoming begins. If you’re navigating an ending, use The Awakening Planner to process what’s leaving - and make space for what’s meant to arrive. Link in bio.#spiritualgrowth #trusttheprocess #innerwork #alignment #personaldevelopment
Think of an emotion you suppress - perhaps anger, sadness, or even joy.Feel it in your body.Notice where it lives.Now imagine it flowing gently out with your breath.No judgment. No resistance.Allow yourself to experience it fully in this safe moment.This is your permission to be real.To be authentic.To be free.If you’re ready to explore your emotions more deeply and create space for your true self, let The Awakening Planner guide you.Begin your journey inward today. ✨ LINK IN BIO. #EmotionalHealing #SelfReflection #ShadowWork #ConsciousLiving #SpiritualGrowth
Awareness feels powerful. You can name the pattern. You can explain where it comes from. You understand why you do it. And yet…you still repeat it. Because insight isn’t transformation. It’s only the beginning. Breaking a patternrequires discomfort. Different choices. Different endings. Not just understanding - but action. #innerwork #selfawareness #breakingpatterns #healingjourney
FEATURED PROJECT

The House Techno Built

Music and streetwear-inspired creative fashion brand combining visual culture, digital storytelling, and community-driven content.
Scope
Brand Development • Product Design • Website Creation • Content Strategy • TikTok Marketing • Email Marketing
Results
335K+ TikTok Views • 322K+ Reach in 90 Days • 500K+ Meta Reach in 90 Days
About the Project

Building the Brand

The House Techno Built was created as a music and streetwear-inspired fashion brand combining underground culture, digital storytelling, and community-driven content.

The brand focused on building a strong visual identity influenced by electronic music culture, nightlife aesthetics, and modern streetwear while creating emotionally engaging content designed to connect with a niche audience.

I was responsible for the full-cycle execution of the project, including brand development, product design direction, manufacturer coordination, website creation, email marketing setup, content creation, and launch strategy.

Through short-form content, organic social growth, and platform-focused marketing, the brand achieved over 335K TikTok views, 322K+ reach within 90 days, and over 500K accounts reached across Meta platforms.
Content Strategy & Campaigns

Using culture-driven content and audience psychology to create engagement, reach, and community growth.

Building a Culture-Driven Feed

Instead of relying only on traditional product promotion, the content strategy focused heavily on sharing relatable nightlife, festival, DJ, and party culture content designed to emotionally connect with the target audience. The goal was to create a feed people genuinely enjoyed consuming and sharing — helping build stronger audience connection, organic engagement, and long-term brand familiarity through culturally relevant content.

Festival Giveaway Campaign

A festival giveaway campaign was used to increase audience growth, engagement, and visibility through platform-driven interaction mechanics. Users were encouraged to follow the page and leave comments to receive giveaway entries, helping increase algorithmic reach and engagement signals. Additional giveaway entries were included with every apparel purchase, connecting ecommerce conversion with social engagement strategy.

Product Campaign Content

Promo reels featuring the apparel designs were created using lifestyle-focused visuals, model footage, and fast-paced edits inspired by music and streetwear culture. The content highlighted product quality, brand identity, and visual atmosphere while helping position the brand through emotionally driven fashion-focused storytelling rather than traditional ecommerce advertising.

Campaign Carousels

Creating Campaigns People Emotionally Connect With

Culture-Driven Apparel Campaigns

The apparel campaigns were built around relatable experiences connected to nightlife and electronic music culture. The “Frequency” design focused on the feeling of connection and unity people experience through music, regardless of language or background. The “Rave Hard” campaign used playful nightlife-inspired messaging such as “Thirsty after mdma?” to create humor, relatability, and stronger emotional connection with the target audience.

Product Presentation

Flatlay mockups and campaign visuals were designed using rave-inspired lighting, laser visuals, and nightlife aesthetics to create a stronger emotional connection with the audience.
Growth & Performance

Organic reach driven by culture-focused content, audience engagement, and platform-native strategy.

Facebook 90 days
Instagram 90 days
TikTok 90 days
FEATURED PROJECT

La Chalet

Boutique countryside Airbnb project focused on transforming a traditional farm stay into a visually driven and emotionally engaging hospitality experience through content and storytelling.
Scope
Content Creation • Reels • Social Media Strategy • Airbnb Listing Optimization • Visual Storytelling
Results
Helped reposition the property into a consistently booked rental experience within 3 months
About the Project

Repositioning the Experience

La Chalet was originally promoted through casual social media content focused mainly on the surrounding nature, views, and countryside atmosphere. While the location itself was beautiful, the content lacked consistency, storytelling, and strong visual direction - often relying on repetitive shots, heavy filters, shaky footage, and generic editing styles without creating a deeper emotional connection with the audience.

The goal of the project was to reposition the property into a more visually refined and emotionally engaging hospitality experience through cinematic content, atmosphere-driven storytelling, and a more cohesive visual identity.

I was responsible for creating reels, developing the content direction, optimizing the Airbnb presentation, and helping shape a more modern and immersive digital presence for the property.
Creative Approach

Creating emotion through atmosphere-driven hospitality storytelling.

The creative direction focused on making the experience feel emotionally immersive rather than simply documenting the location itself.

Instead of traditional accommodation-style promotion, the content emphasized mood, atmosphere, and escapism - highlighting quiet mornings, mountain views, warmth, slow living, and the emotional feeling of disconnecting from busy everyday life.

Through more intentional pacing, cinematic visuals, and storytelling-focused editing, the content helped create a calmer, more memorable, and visually elevated brand experience.
Content Transformation

Shaping a more intentional hospitality identity through cinematic storytelling and atmosphere-focused content.

Before
LaChalet.Co Bed & Breakfast Angelopolis #medellincolombia #medellincolombia🇨🇴🇨🇴🇨🇴disfrutemos #angelopolis #angelopolisantioquia
LaChalet.Co Bed & Breakfast Angelopolis airbnb.com/h/chaletroom #angelopolisantioquia #angelopolis #medellincolombia #medellincolombia🇨🇴🇨🇴🇨🇴disfrutemos
#poblado #medellincolombia🇨🇴🇨🇴🇨🇴disfrutemos #cartagenadeindias #angelopolis
#CapCut #medellincolombia #angelopolisantioquia #PueblitosColombianos #poblado
After
Slow mornings with a view you’ll never forget 🌄🐾 Wake up in the Colombian mountains, sip your coffee, and breathe in the peace. Reserve your spot now – link in bio. Mañanas lentas con una vista inolvidable 🌄🐾 Despierta en las montañas colombianas, toma tu café y respira tranquilidad. Haz tu reserva ahora – enlace en la bio #ColombianMountains #HiddenGems #TravelColombia #ColombiaTravel
Fresh mandarins straight from the tree 🍊 This is life at La Chalet - peaceful, real, and delicious. Link in bio to book your stay! Mandarinas frescas directamente del árbol 🍊 Así se vive en La Chalet - tranquilo, auténtico y delicioso. Enlace en la bio para reservar. #TravelTok #Wanderlust #Adventure #TravelVlog #ExploreMore #Globetrotter #TravelLife
Fire crackling, mountain silence, city lights shining below. 🔥🌌 Find your calm at La Chalet. ✨ Fuego crepitante, silencio de montaña y las luces del pueblo brillando abajo. 🔥🌌 Encuentra tu calma en La Chalet. ✨ #BonfireVibes #NightViews #TravelVibes #MountainLife #CozyNights @Colombia.travel @Colombia
✨ Time stopped here. Horses, hills, fresh air, and peace. 🌿 Angelópolis, Colombia - like 100 years ago. 📍Want to feel it? Link in bio. ✨ Aquí el tiempo se detuvo. Caballos, montañas, aire puro y calma. 🌿 Angelópolis, Colombia - como hace 100 años. 📍¿Quieres vivirlo? Link en bio. #ColombiaRural #ViajaColombia #VidaLenta #AirbnbExperiencia #Escápate #PueblitosColombianos
Contact

Open to remote creative opportunities and collaborations.

Based in the Czech Republic and available for remote contract and freelance opportunities in digital marketing, content strategy, branding, and creative direction.
Email
markyyblahova@gmail.com
Phone
+420 607 178 072